Communicating Vision

[Coaching Lesson #2 from our Serving Leadership Development Program—Achieving Organizational Effectiveness, Phase 4]

It is one thing for a leader to have a vision; it is quite another thing to be able to effectively communicate that vision to others so that they will embrace and internalize it.

Without being able to effectively communicate the vision so that others understand it and buy in, efforts to implement and pursue the vision often fail. Visions that are compelling, inspiring, and are adequately communicated, can motivate others to join with the leader in working towards their accomplishment.

Case Study: David’s Vision of God’s Temple (1 Chronicles 28:1-21)

God provided King David with a vision of the temple even though he wouldn’t be the one to build it. Rather, his son Solomon would become David’s successor and would oversee this important project.

David understood that if the vision was to become a reality, he would have to communicate the vision in a manner that would inspire Solomon and enlist the support of the people. Notice how David did this. First, he made it clear that the vision was from God (vs. 1-3). Second, he informed Solomon that he would lead this effort and that it would require his total support (vs. 6-10). Third, David assured the people that God would enable them to accomplish the work (vs. 6). Fourth, he gave Solomon sufficient details of the vision so that he could visualize the realization of the vision (vs. 11-19). Finally, David encouraged Solomon to do the work and not to become discouraged or afraid (vs. 20-21).

One of your most important tasks as a leader is to impart the vision that God has given you to your team or organization. David’s method of casting a vision can serve as a guide for you to do this as well.

Jesus Communicated His Vision (Matthew 13:24-52)

Throughout His ministry, Jesus focused His disciples and other followers on a vision of His Kingdom. In this scripture, notice how Jesus used parables (stories) and their explanation to effectively communicate His vision.

Leaders who seek to effectively communicate their vision must do so in a manner that is clear, concise, and easy for their followers to understand.

Discussion Questions:

1. What are some creative ways to communicate your vision?
2. Why is it important to repeatedly remind people of the vision and their role in achieving it?
3. Read Acts 1:4-8. What are some lessons we can learn from Jesus concerning how to communicate a vision to others?